Called Dubai Square, the $2 billion project in the Dubai Creek Harbour development will boast over 8 million square feet of retail space -- more than twice the size of Dubai Mall -- and will also be home to the Middle East's largest Chinatown.
Designed as a destination outright, the ground floor will host celebrity performances, concerts and theater shows in a futuristic entertainment arena with 3D projection mapping, theatrical sound and lighting. Families will be catered for with a cinema, water park, sports arena and supermarket. But it is the tech angle that most intrigues.
"Dubai Square pushes the boundaries of modern retail and leisure by drawing on next-generation technology," a spokesperson from Emaar Properties, who is developing the Dubai Creek Harbour in a joint venture with Dubai Holding, told CNN. "It is designed for the new era of customers, who are digital, connected and tech-savvy."
Features include immersive experiences, such as VIP dressing rooms, smart fitting rooms with interactive mirrors and curated private fashion collections.
Photo source: cnn